Brand storytelling has become one of the best ways to engage customers on social media platforms.
It is a technique used by most businesses and companies to increase brand awareness, reach out, and attract new customers.
The way you tell your story basically determines the perception of your business out there.
That’s why it is important to create a unique brand story and tell on various social media platforms. But sometimes it can be hard to figure out a perfect way of translating a story about your company to the public.
There’s no doubt that social media is an effective but complex marketing strategy. The good news is that it is a technique that you can learn as you go.
If you are able to create a brand narrative that resonates with the right audience, you will definitely get a large following.
Customers will always want to keep themselves updated with what your business is doing and the only way to do that is by following or liking your social media pages.
Here are some of the ways to engage your customers with brand storytelling:
Know your audience
Before you start engaging your customers on social media, you need to know who they are. You won’t even know what type of content or jokes to post because you don’t understand what your customers like and what they don’t like.
One of the best ways of knowing your customers is by creating customer personas. Personas can be created by collecting important information about your customers using Google Analytics, customer interviews, and social media profiles.
By connecting the hopes, needs, desires, and preferences of your customers with your brand story, you will be able to make customers feel as though they are part of your brand.
Perfect your hashtag game
Create a few unique hashtags for your brand and make them extremely visible on every social media platform. Request your loyal customers to share the hashtag together with their images on various social media sites.
Ensure that you insert these invites in all your digital purchase communication and product packaging. If possible, remind customers buying your products in person about the invites. Don’t forget to use your blogs, website, and social media sites to promote the hashtag.
You can also give incentives to create challenges and award prices for participating customers. The more the customers share your hashtag, the more you will expand your brand awareness and attract more customers.
Customers will always feel appreciated and cared for if you create things that are beneficial to them. Sometimes you come up with resources that can benefit your customers in one way or the other.
However, you should strike a balance between promoting your brand through the resources and providing help to your customers. For example, if you are running a restaurant business, you can create blogs or articles that promote healthy eating habits.
Share video reviews
Chances are high that some of your customers have already done video reviews about your product or services. Select the most interesting ones and share them on your website and social media channels.
But if your business or product is new, you can talk to a few of your customers to give an honest video review about their experience with your product. You can make their work easy by providing them with a platform to share the reviews.
Tap into your local community
Think about the town or local district where your business is operating. Get in tune with what’s happening in your community and find anything that connects to the mission of your company or product.
Take advantage of brand storytelling to tell stories about your events and people in your community in relation to your brand. You can even go a notch higher and document any philanthropic work that you or your company have done in the community.