Did you know there are over 1.7 billion websites online? People create around 500,00 new websites on any given day? What makes some sites have higher website activity than others?
One difference between a stagnant website and an active website is the site owners use a website activity tracker. These website owners know what is happening on their site.
Website owners learn as much about the actions of their viewers as possible. By tracking visitor activity, they can make their site more valuable and thus, a site that visitors return to often.
Would you like your website to stand out as one of the sites that are active and busy? Keep reading to learn more about website activity metrics.
Why Should You Monitor Your Website Activity?
If you don’t have visitors to your website, no one is buying your products or services. If you’re not getting traffic, you need to learn why.
Your website activity will help determine how well you are branding your business. Using a website activity tracker can help you determine how much traffic you are getting. You will learn if your efforts are successful or not.
Tracking visitor activity can help to identify and solve problems. Build better relationships with your audience by tracking things like how much time they spend on your site. Learn what kinds of content your clients find engaging.
Does your site need a website tracker? What should you look for? Should you pay for it or use a free version or can you get by without one when you are just getting started?
You should use website activity metrics to make your site content better. If you are successful and use your metrics wisely, you can create a healthy and active website.
Monitoring Website Activity Metrics on Other Sites
It would be useful to know what other sites are having success with or not. You could get valuable information by having access to the metrics of sites you do not own.
Keep in mind, the metrics that you can only get limited information from sites you don’t own. Some website trackers might suggest that they can give you this information but they are not able to provide live data from sites that don’t belong to you.
Some sites, like Alexa, can give you limited information. They can tell you about visitor numbers and provide estimates based on the date for a site registered at Alexa. Site owners’ must give consent to provide live data though.
What Website Activity Metrics Do You Need?
When you are planning to aggregate website activity there are some basic metrics that you should require of a website activity tracker. These metrics will give you the most useful information to help you build a healthy and active website.
- Traffic: Measure engagement and conversion; look for increased traffic over time
- Time on site: How much time do visitors spend on your site? The more time they spend on your site, the better.
- Search engine results page (SERP): Where does your site show up in Google searches? Try searching for different keyword phrases that you want to rank for. Your goal should be to get on the first page of results.
- Returning visitors: How many people are coming back for more of your content? New visitors are always good, but you want them to become return visitors.
- Pages per visit: Do visitors read one article and then leave or are they moving throughout your site to discover more great content?
- Bounce rate: When people come to your site and then leave right away, they are “bouncing.” You don’t want that. A low bounce rate is good.
- Social sharing: If people are sharing your content on social media, they like it and think other people should check it out.
This is basic information about website activity that a tracker should provide. Some website trackers, like Decibel, provide cutting-edge technology that sets it apart.
A website tracker has the most value for you if it gives you a wide array of tools. You should be able to learn as much about your website visitors as possible. The information you gather should help you make more money.
More Factors to Consider in a Website Tracker
There are both paid and free versions of website activity trackers. Many will choose the free version because it gives them the chance to see how helpful it is in their business.
Remember that free versions of trackers that measure website activity will be limited in what they can do. They will have fewer features and they may not be as fast at providing information as a paid website tracking tool.
Any good webmaster tool will give you the tools to learn how to use it. This applies to a website activity tracker, too.
You should be able to access frequently asked questions and a knowledge base. Support functions via phone, email, or chat can also be helpful when you are learning a new tool.
Another factor that you can look at is the reputation of the website tracking tool. What companies have used the website tracking tool? What do they have to say about it and how has it helped their business?
Tracking Information on Your Website Helps You Grow
What’s the point of having a website that no one visits? Your website should be an asset to your business. Your business will only grow as you track website activity that provides you with important information.
As you gather information about the visitors to your website, you will have information that can help you improve. Learning to use a website activity tracker will help your website grow.
If you want to build your business with a better website, check out the articles about webmaster tools on our blog.