Tips to improve retail gift card sales

Tips to improve retail gift card sales

You can boost your retail business by offering retail Visa Gift Cards. According to Mageplaza, global sales of gift cards surged to 378.97 billion US dollars in 2020 and It is projected to grow 510 billion US dollars by 2025. it is estimated that 1 billion US dollar gift cards are not redeemed in a year. So, there are immense opportunities for retailers to utilize gift cards as a lead nurture.

Make gift cards visible

You have advertized enough for your gift cards but people can’t see it in your store. Because you have kept it in a distant location. Always keep gift cards on the front door or a place where most of the people can see it. A small impact can increase the chances of garnering more clients.

Offer Gift Cards on Multiple Channels

Allocating your Visa Gift Cards to multiple channels help people to find your card more conveniently. You can place gift cards on ecommerce site by adding special bonanzas and packages. Email marketing is the best option to promote your gift card sales. If you have a sound list of your potential customers, then sending customized messages can leverage customer retention. Social media is a giant platform to market your cards. Adding a clean image with relevant hashtags can make your cards popular among your base consumers.

Incentivize Purchases with Gift Cards

It is the best technique to enhance your gift card sales. People are crazy to take your gift cards. So, avail this opportunity to increase your gift card sales… You can incentivize your gift cards’ purchases by downloading a play store’s app, referring to a friend, sign up your email newsletter and following your products on the social media platforms. If they purchase your gift cards, then they will also purchase your products. In this way, you will retain a sound number of customers who have purchased your gift cards.

Holiday & Event Promotion

Do you know the fact that a vast majority of gift cards are purchased on birthdays, Mother’s day, and Christmas. If you have recently built your Visa Gift Card, and you are eagerly waiting for the splendid opportunity. Then, popular holidays are the best options to promote your newly established cards. Make a market research about what type of cards have high in demands. Customize your cards on the popular demands and promote it across all possible channels.

Final Words

Cards are not for only redeeming coupons and bonuses but it can also create your brand awareness. A special look, a decent design and a sound marketing plan will make your gift card popular in the retail businesses.  Always customize your Visa Gift Cards for most of the holiday occasions.  A special coupon on key holiday can make your cards trendy in the online market. Feel the emotion of consumers and try to imbibe most of the emotions. You can leverage your gift card sales in a new level by giving a small coupon on specific occasions. Never hesitate to give something free in the form of coupons. Giving a small benefit can leverage customer retention for the longer period of time.

Facebook Comments Box