Road safety has been a major concern on the roads. There are major steps being taken towards achieving safety. Governments have heavily invested in road safety campaigns alongside non-governmental organizations. When setting up a campaign, there are several factors that the organizers should put into consideration in order to have the desired effect as well as reach the targeted audience.
Choosing the Target Group
For a campaign to be effective, the organizers should look at the different variables leading to accidents. Studies show that most drivers are usually distracted by family and friends when on the wheels; thus, when approaching the campaign, we should aim at creating awareness to the people around drivers on the negative impact they have on the drivers. The campaign should aim at discouraging them from calling, texting, or even engaging in ‘small talk’ with a loved one when they are driving. Motorists are no exception, as some of them contribute to rising cases of road accidents. Adverts that are misleading and encouraging reckless driving are a step in the right direction to deter this behavior.
Employing scientific facts and statistics
This has always proven effective as these are data that can be easily accessed to prove a point. For example, a visit to the official website of the Pan American Health Organization, we learn that the region of the Americas accounts for 11% of global road traffic deaths, nearly 155000 deaths that account for 13% of the total world population and 25% of the total number of registered vehicles. These facts and statistics are vital in creating awareness, especially put on thin-film transistors for the general public to be in the know. These statistics are also good to help organize campaigns based on the previous finding, thus reaching a larger target group as well as giving more information to all road users.
Public Display of informatory Pictures
What we see many times has a lasting impression on our minds. When having a campaign drive, it is effective to use powerful imagery that can influence the decisions of the target audience. For example, putting up banners depicting vehicles torn apart in an accident or those of a victim in a coma or being buried. These images will help a long way in imprinting the road safety message on the desired audience gives us a collection of various road safety messages as well as images of accidents. These images are a good reminder of all the possibilities on the road. They encourage the exercise of caution to all road users less they find themselves in one of the many possible scenarios as a result of their carelessness. Banners and billboards are not enough. Some local authorities have gone the extra mile by putting up wreckages at various points in the town to act as reminders as to what could happen when carelessness prevails on the road.
Invoking Emotions and Dwelling on Behavior
To achieve the goals of the campaign, we need to understand the nature of human behavior both in the vehicle as well as on the road. The study has it that people handle themselves differently in the care depending on who they are carrying, i.e., people tend to be more careful when they are in the company of the elder generation. The campaign should also concentrate on invoking an emotional effect on the target group to foster change. Study shows that emotions are a key influence on behavioral change. Basing the campaign on the emotional experience of survivors and those affected is a way of awakening emotions that steer individuals towards a change in their road usage.
Other tactics that you can employ is to add radar speed signs and speed humps to your neighborhoods. These types of things make drivers more aware of their speed and surroundings.