Depending on what your small business really needs, there are numerous website builders that could suit your requirements. Although you need a website builder that is sophisticated and does the job effectively, you need to choose one that won’t waste your most important asset: your time.
When choosing a website builder, you need to consider how easy it is to use; how long it takes to develop; how many templates are available, how much you can customize the site, how much technical support is available, how functional it is when it comes to ecommerce, and how it faires when it comes to search engine optimization (SEO).
GoDaddy.com (Ideal for small businesses)
GoDaddy is one of the most popular website builders for beginners because of it’s drag-and-drop editor and the aid of their Artificial Design Intelligence (ADI). With GoDaddy, you can create your website within minutes.
It’s a great option for small businesses who don’t need an overly complicated website yet. They provide a free package which comes with an SSL certificate and social media marketing tools. However, this doesn’t come with a custom domain nor ecommerce faculties. Marketing support is offered and this comes in the form of site analytics and proposed improvements.
- Ease of use
- Not expensive
- Doesn’t take a lot of time to create the website
- The free package compares favorably against others
- The ecommerce functions are enough for small business needs
- There isn’t a lot of freedom when it comes to design
- There aren’t sophisticated features
- When it comes to visual aesthetics, other website builders are favored
Weebly (Best all-inclusive website builder)
Weebly is also easy to use with its drag-and-drop editor. It has over 40 mobile-friendly themes, and more sophisticated functions than GoDaddy. However, you won’t be able to create a website as quickly and you’ll need to allocate more time to maintaining the site. Weebly does also have ecommerce functionality which is financially viable for smaller shops. The free package does mean that you’ll have a Weebly ad on the page, but you won’t get a custom domain.
- Ease of use
- More sophisticated features compared to GoDaddy
- Offers an app center where additional features are easily accessed
- Powerful ecommerce functionality
- Unlike Wix, there isn’t as much design flexibility
- Lack of non-English character set support
Squarespace (Perfect for those who want an easy design process)
Squarespace is ideal for those who believe in the importance of design and aesthetics, but who lack sufficient time and skill to accomplish it for their website on their own.
Squarespace is particularly-suited to ecommerce shops.
- Ease of use
- SEO functionality
- Great for ecommerce
- An especially good website builder for templates
- Offers a blogging platform on par with WordPress
- Provides podcast hosting
- They don’t have phone support
- There isn’t a free package available
- There isn’t an option for a multilingual website
Wix (Great for businesses that focus on SEO)
Wix also provides artificial design intelligence, much like the one used by GoDaddy, and they also have a drag-and-drop editor like most website builders. The major issue is that you can’t have the best of both worlds and use both.
Still, Wix offers 500 industry-specific templates so can be useful for almost any type of business. More than that, Wix is pretty great when it comes to SEO, especially when compared to similar website builders.
- Pretty easy to use
- Artificial design intelligence can be used, however, it is not extensive
- They have an extensive selection of industry-specific templates
- The drag-and-drop editor is fairly easy to use
- The SEO functionality is impressive
- SEO apps have great support
- You can’t readily change your chosen template – so be sure to pick the right one the first time
- It’s not that easy to scale your site, and to do so requires buying additional apps
When it comes to website builders, you won’t necessarily lack options, but the most important aspect will be determining the website builder that best suits your business. However, if you don’t have a lot of technical expertise then a website builder which offers a drag-and drop editor and/or Artificial Design Intelligence (ADI).