YouTube marketing tips for 2022

Wondering why your video on YouTube is not ranking when you have correctly set up your title, description, filename and tags? Eminence, your digital marketing agency, has compiled the most important ranking factors for you to create internet traffic with your YouTube video.

The world’s largest video platform

YouTube is the second largest search engine (after Google), as well as the largest video platform in the world. It was founded in the United States in 2005 and, since 2006, has been a subsidiary of Google. Today, YouTube has 1.5 billion monthly active users. Most users are between 25 and 44 years old.

More traffic with the right video length

The more traffic your video generates, the better it will rank. Keep in mind that traffic is not only generated by the number of clicks. The most important ranking factor is the time spent watching the video. Playback time is the product of the number of views times the video time consumed. Therefore, a longer video produces better overall viewing time and pushes your video up in the rankings. This doesn’t mean that you have to lengthen your videos because the content has to remain interesting and unique. In general, a duration of 8 minutes and 20 seconds is considered by the search engine to be the ideal length. At the same time, people need to be interested in your videos. Buy YouTube subscribers and get very attentive to the comments of the subscribers. Stay connected with them and answer their queries. 

Video introduction

Confirm your expertise: Show your users that they are right to believe in you. Mention your experiences and also the exact figures. For example, for a fitness video, you could say, “I followed 7 tips and lost 20 pounds in 3 months.”

Keyword research

Before shooting the video, you need to know which keywords are the most searched for by your audience so that you can produce relevant content. You can use research tools, such as Keyword Tool or solve. Also, check what keywords your competitors are basing themselves on.

Channel optimization

An important ranking factor for YouTube is user trust. The higher the post frequency, engagement, number of subscribers, and age of the channel, the higher the trust rating YouTube gives to the channel. Make sure your channel description is rich in content and up to date. Link to your website and social media. Create an interesting header (recommended size: 1546 x 423 pixels) and an eye-catching avatar (maximum 240 x 240 pixels). Prepare an interesting trailer, no more than a minute. Explain who you are and what people can expect on your channel. Provide your users with valid reasons to subscribe to your channel.

Product quality 

You can achieve sufficient video quality with a recent smartphone and the following standard equipment:

  • Tripod for your smartphone
  • Studio lighting
  • Microphone with a pop screen
  • context

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