According to a report by Statista, there are around 5 billion active internet users worldwide, and it is forecasted that 95% of purchases will happen only online by the year 2040. Because the internet plays such a key role in people’s daily lives and purchase decision-making processes, the need for digital marketing has become inevitable.

Whether you own a small or medium enterprise, digital marketing services have to be the top-notch to compete with other players in the industry.

Hence, digital marketing consists of different channels, such as Search Engine Optimization (SEO), Par-Per-Click (PPC) advertising, Social Media Marketing (SMM) and much more.

In this article below, we will be discussing the various forms of digital marketing along with their pros and cons. Furthermore, at the end of this article, you will get what sort of digital marketing suits best for your business, or what combination of digital marketing channels will work for your organization.

Top Digital Marketing Channels You Need To Pay Attention To

1. Search Engine Optimization

SEO or Search Engine Optimization refers to the type of digital marketing channels in which businesses follow Google’s guidelines to rank higher in Search Engine Results Pages (SERPs).

Around 93% of all internet sessions start with the search engine. This is why Search Engine Optimization is one of the most important digital marketing channels.

Also, SEO helps your website rank higher in search results for relevant keywords. It increases the quality and quantity of traffic to your website. For example, if you are a mobile app development company, you might want to rank higher on the keywords such as “app development” or “best app development company,” or you may search according to your geographical location, such as “app development Austin.”

2. Pay-Per-Click

Pay-Per-Click or PPC is a kind of online ads that can take the form of paid search results (SERPs), display ads on websites, and social media ads. In PPC ads, you have to pay only when the user visitor clicks on the ad in PPC ads.

This digital marketing channel is useful for getting your business in front of your desired audience. You can target your ads to a specific group of people based on demographic characteristics, people with particular interests, geographic basis, or people who have recently visited your website.

Because of this precise targeting, PPC ads have a relatively high conversion rate. Users who visit your website coming from a PPC ad are 50% more likely to convert than those from search results or non-paid ads.

There ain’t no such thing as a free lunch, right? So the tradeoff in this situation is that PPC ads are paid. On the other hand, organic search results are free.

Following are the situations when you should use PPC ads for your business growth.

  • If you want to drive conversions by reaching users who are ready to buy from your website.
  • In case you want to increase your website’s visibility over the short run.
  • If you want to quickly reach the targeted audience.

3. Social Media Marketing

Having your brand’s presence on major social media channels such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest can help you interact with a vast number of audience.

According to a study, more than 3.6 billion people were using social media globally in 2020, and this number is projected to increase to almost 4.41 billion in 2025. Not having your digital presence means missing out on a huge audience.

Consistently posting on social media channels increase brand awareness as well as customer engagement. Social media channels are a great way to correspond to your customer’s queries.

Content plays an important role in social media campaigns. If you create engaging content, people will like it and share it with others. This is how you will attract new customers on social media, and more people will discover your brand.

Advertising is one of the essential features of using this digital marketing channel. Using social media for advertising allows you to focus on a niche audience based on demographics such as age, gender, social class, and geographics. Furthermore, a unique feature of social media advertising is that it allows you to target your market based on their behavior. For instance, Facebook allows you to show your ad to people with a specific behavior pattern. Facebook collects their usage behavior and allows organizations to target customers using this information.

Use social media if you want to:

  • Greater engagement with your audience
  • Build brand awareness
  • Lead generation through ads

4. Content Marketing

Content marketing is the practice of producing engaging and exciting content for your existing and potential customers. This is the type of digital marketing channel where brands put lots of effort into designing a content marketing strategy.

Moreover, an effective content marketing strategy involves a combination of different forms of content. Some important of them are:

  • Blog posts
  • Product demo videos
  • Infographics
  • eBooks
  • Webinars
  • Podcasts
  • Case studies
  • Interviews with industry influencers

A smartly-curated content is one of the most important factors for the success of any digital marketing strategy. A content marketing strategy to be effective and efficient must include the following elements:

  1. Clear statement of brand identity guidelines
  2. Target audience profiles
  3. Document goals and objectives
  4. An optimized content production process
  5. A content calendar and schedule
  6. Diverse range of content
  7. Data collection and analysis

5. Email Marketing

Email marketing is another powerful B2B digital marketing channel. It is used to target customers who have signed up for your email list or showed interest. Using email, you can share blogs, company news, and various other content.

Moreover, this marketing channel is very underrated. You can personalize your emails to target different groups of customers. Email marketing is popular because it yields a high return on investment (ROI).

Ending Notes

Making a strong digital marketing presence is the most important branding factor for every business. If you do not market your brand digitally, you may find it difficult to even exist in this fierce competition.

The article above discussed the top five digital marketing channels that you can exploit to get the most out of your digital brand.

Hence, depending on the needs and budget of your organization, you can choose one or a combination of digital marketing channels.

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